U4.06
Palettes and semantic colour
Cards in this group · 5
- U4.06.1Using red or green in a neutral data palette borrows a warning meaning readers can't unsee
- U4.06.2Red means gains in Chinese markets and losses in Western ones — the same color, opposite meaning
- U4.06.3Status colors and category colors need their own separate territory or one will bleed into the other
- U4.06.4Dropping brand colors straight into a data palette usually leaves some categories crowded and others too far apart
- U4.06.5A red block still needs the word overdue next to it before its color means anything specific