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R4.06

Platform Convention versus Brand Consistency

Cards in this group · 6

  1. R4.06.1Breaking platform convention raises per-platform learning cost
  2. R4.06.2Cross-platform unification can violate both conventions at once
  3. R4.06.3Unify the conceptual model, not control appearance
  4. R4.06.4Convention draws its force from experience accumulated elsewhere
  5. R4.06.5Brand occupies the content layer; convention occupies the frame
  6. R4.06.6Departing from convention requires a visible compensating gain