HCI.TOP
R1.07

Tension Between System and Brand

Cards in this group · 6

  1. R1.07.1Systems chase reuse; brands chase difference
  2. R1.07.2Confine difference to a few expression layers
  3. R1.07.3Customizing everything forfeits the system's return
  4. R1.07.4Brand recognition is cheaper on a few high-frequency touchpoints
  5. R1.07.5Marketing pages and product UI can run different constraint intensities
  6. R1.07.6Rebrand cost depends on whether difference stayed inside the system