Q6.11
Benchmarks and competitive comparison
Cards in this group · 4
- Q6.11.1Internal benchmarks show own trends; external benchmarks show industry position; they serve different uses
- Q6.11.2Competitor metrics cannot be compared directly when collection methods are unpublished
- Q6.11.3Benchmark values drift as the industry moves and must be recalibrated
- Q6.11.4Lagging a benchmark does not necessarily mean a problem; interpret it against product positioning