Q6.08
Relating experience and business metrics
Cards in this group · 4
- Q6.08.1Co-movement does not prove that experience metrics cause business outcomes
- Q6.08.2Experience metrics with no corresponding business impact should be re-examined
- Q6.08.3The causal chain from experience metrics to business outcomes must be modeled, not assumed
- Q6.08.4Optimizing only business metrics lets experience decline silently before the problem surfaces