Q4.15
Identifying opportunities
Cards in this group · 4
- Q4.15.1An opportunity is an unmet outcome, not a solution already chosen
- Q4.15.2Identification must check that the key research evidence is covered
- Q4.15.3One opportunity can map to mutually exclusive directions; do not narrow early
- Q4.15.4When business priority and user-value ranking conflict, record the tradeoff