Q3.15
Questionnaires and rating scales
Cards in this group · 4
- Q3.15.1Likert scoring treats attitude as one continuous dimension, which complex attitudes often are not
- Q3.15.2The order in which options appear produces primacy and recency
- Q3.15.3Mixing reversed items can flag careless answers, and it raises the reading load
- Q3.15.4A translated scale needs back-translation and conceptual checks, not a literal gloss