HCI.TOP
Q3.12

Funnel and retention analysis

Cards in this group · 7

  1. Q3.12.1Funnels locate where people leave, not why
  2. Q3.12.2The shape of a retention curve matters more than one day’s rate
  3. Q3.12.3Cohorts keep first-time and returning users from contaminating each other
  4. Q3.12.4Conversion rates are not comparable when funnel steps are redefined
  5. Q3.12.5Combining multiple entry paths hides how any one path actually converts
  6. Q3.12.6Survivors in retention analysis overstate what a typical long-term user experienced
  7. Q3.12.7Rolling retention and classic retention use different formulas and cannot be compared