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arXiv
Papers
Institutions
Authors
Guidelines
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Handbook
Innovation
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Handbook
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P
Emotion, Persuasion & Ethics
/
P2
Motivation and Persuasion
P2.04
Social Proof
Cards in this group · 3
P2.04.1
Others' behavior shapes one's own choices
P2.04.2
Proof must be genuine and checkable
P2.04.3
Negative social proof reinforces the undesired behavior