Brand Personality

Cards in this group · 7

1. P1.05.1Brand character shows up in every small choice of wording and motion, not in the mascot
2. P1.05.2Screens that sound like different people undercut any single sense of who this product is
3. P1.05.3Once decorative personality clouds what a control does, it has overstepped its layer
4. P1.05.4Calling a product fun and professional proves nothing; what it sacrifices does
5. P1.05.5How a company handles an outage or a refund reveals character more than any tagline
6. P1.05.6A quip that charms a new user becomes noise to the one who has seen it fifty times
7. P1.05.7One tone-deaf billing email can undo the personality the whole product built