Three Levels

Cards in this group · 4

1. P1.01.1Appearance alone fires an instant gut reaction, before meaning enters the picture
2. P1.01.2Whether use feels effective, not how it looks, is what the behavioral level judges
3. P1.01.3After the fact, people judge a product by what it says about who they are
4. P1.01.4A product can look plain, feel great to use, and still make someone proud to own it