F5.14
Colour–emotion associations and their limits
Cards in this group · 4
- F5.14.1Links between particular hues and emotion are shaky outside the lab
- F5.14.2Emotional responses to colour are strongly moderated by personal history and culture
- F5.14.3Mood-driven colour choices cannot replace a functional, semantic colour system
- F5.14.4Brand tone can be carried by colour without being a reliable universal psychological law