F3.07
Aligning hierarchy with information priority
Cards in this group · 7
- F3.07.1Visual hierarchy must match content priority
- F3.07.2Brand occupying the top of the hierarchy is a common mismatch
- F3.07.3Conflicting priorities need a content tradeoff
- F3.07.4Alignment of visual hierarchy with content priority can be tested with eye tracking or first-look tests
- F3.07.5When audiences rank content differently, one visual hierarchy cannot serve them all
- F3.07.6Content priority shifts with situation, so a static visual hierarchy can go stale
- F3.07.7Hierarchy alignment checks should run on real data, not ideal mockups