Cultural Constraints

Cards in this group · 4

1. B2.21.1Cultural constraints are learned social conventions whose force comes from broad exposure rather than intrinsic correctness
2. B2.21.2Color, direction, order, and gesture meanings are inconsistent across cultures
3. B2.21.3Designs relying on cultural constraints must be validated separately in every target market
4. B2.21.4When a cultural convention is violated, users tend to blame the product rather than their unfamiliarity