Douglas Markant

When do Data Visualizations Persuade? The Impact of Prior Attitudes on Learning about Correlations from Scatterplot Visualizations

Data visualizations are vital to scientific communication on critical issues such as public health, climate change, and socioeconomic policy. They are often designed not just to inform, but to persuade people to make consequential decisions (e.g., to get vaccinated). Are such visualizations persuasive, especially when…