Maarten W. Bos

schoolSnapbar_chart#6397 Global Rank

Total Papers

HCI Rank

#6397

Research Areas

Years Active

Recent Publications

Reciprocity, Homophily, and Social Network Effects in Pictorial Communication: A Case Study of Bitmoji Sticker

Pictorial emojis and stickers are commonly used in online social communications. We analyzed social communications using Bitmoji stickers, which are expressive pictorial stickers made from avatars resembling actual users. We collect a large-scale dataset of 3 billion Bitmoji stickers' metadata, shared among 300 millio…

CHI '21CorrespondingAR Navigation & Context Awareness +2

AdverTiming Matters: Examining User Ad Consumption for Effective Ad Allocations on Social Media

Showing ads delivers revenue for online content distributors, but ad exposure can compromise user experience and cause user fatigue and frustration. Correctly balancing ads with other content is imperative. Currently, ad allocation relies primarily on demographics and inferred user interests, which are treated as stat…

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