Bernard J Jansen

schoolHamad Bin Khalifa Universitybar_chart#4520 Global Rank

Total Papers

HCI Rank

#4520

Research Areas

Years Active

Recent Publications

Deus Ex Machina and Personas from Large Language Models: Investigating the Composition of AI-Generated Persona Descriptions

Large language models (LLMs) can generate personas based on prompts that describe the target user group. To understand what kind of personas LLMs generate, we investigate the diversity and bias in 450 LLM-generated personas with the help of internal evaluators (n=4) and subject-matter experts (SMEs) (n=5). The researc…

IUI '22CorrespondingUser Research Methods (Interviews, Surveys, Observation) +1

Developing Persona Analytics Towards Persona Science

Much of the reported work on personas suffers from the lack of empirical evidence. To address this issue, we introduce Persona Analytics (PA), a system that tracks how users interact with data-driven personas. PA captures users’ mouse and gaze behavior to measure users’ interaction with data-driven personas and system…

CHI '21CorrespondingEye Tracking & Gaze Interaction +1

Picturing It!: The Effect of Image Styles on User Perceptions of Personas

Though photographs of real people are typically used to portray personas, there is little research into the potential advantages or disadvantages of using such images, relative to other image styles. We conducted an experiment with 149 participants, testing the effects of six different image styles on user perceptions…

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