Cat Mai

schoolClark Universitybar_chart#7998 Global Rank

Total Papers

HCI Rank

#7998

Research Areas

Years Active

Recent Publications

#TeamTrees: Investigating How YouTubers Participate in a Social Media Campaign

YouTube is not only a platform for content creators to share videos but also a virtual venue for hosting community activities, such as social media campaigns (SMCs). SMCs for public awareness is a growing and reoccurring phenomenon on YouTube, during which content creators make videos to engage their audience and rais…

CHI '213rd AuthorMental Health Apps & Online Support Communities +1

#StayHome #WithMe: How Do YouTubers Help With COVID-19 Loneliness?

Loneliness threatens public mental wellbeing during COVID-19. In response, YouTube creators participated in the #StayHome #WithMe movement (SHWM) and made myriad videos for people experiencing loneliness or boredom at home. User-shared videos generate parasocial attachment and virtual connectedness. However, there is…

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