Dinesh Mulchandani

Tailoring Persuasive and Behaviour Change Systems Based on Stages of Change and Motivation

Persuasive systems are effective at motivating behaviour change using various persuasive strategies. Research shows that tailoring these systems increases their effectiveness. However, there is little knowledge on how PS can be tailored to people’s Stages of Change (SoC). We conduct a large-scale study of 568 particip…