Arunesh Mathur

schoolPrinceton Universitybar_chart#3271 Global Rank

Total Papers

HCI Rank

#3271

Research Areas

Years Active

Recent Publications

What Makes a Dark Pattern... Dark? Design Attributes, Normative Considerations, and Measurement Methods

There is a rapidly growing literature on dark patterns, user interface designs—typically related to shopping or privacy—that researchers deem problematic. Recent work has been predominantly descriptive, documenting and categorizing objectionable user interfaces. These contributions have been invaluable in highlighting…

CHI '203rd AuthorContent Moderation & Platform Governance +1

Is This An Ad? Automatically Disclosing Online Endorsements On YouTube With AdIntuition

Undisclosed online endorsements on social media can be misleading to users who may not know when viewed content contains advertisements. Despite federal regulations requiring content creators to disclose online endorsements, studies suggest that less than 10% do so in practice. To overcome this issue, we need knowledg…

CSCW '191st AuthorPersuasion and Charity

Dark Patterns at Scale: Findings from a Crawl of 11K Shopping Websites

Dark patterns are user interface design choices that benefit an online service by coercing, steering, or deceiving users into making unintended and potentially harmful decisions. We present automated techniques that enable experts to identify dark patterns on a large set of websites. Using these techniques, we study s…

CSCW '181st AuthorOnline Discussion and Engagement

Endorsements on Social Media: An Empirical Study of Affiliate Marketing Disclosures on YouTube and Pinterest

Online advertisements that masquerade as non-advertising content pose numerous risks to users. Such hidden advertisements appear on social media platforms when content creators or "influencers" endorse products and brands in their content. While the Federal Trade Commission (FTC) requires content creators to disclose…

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