Marc Schubhan

schoolGerman Research Center for Artificial Intelligencebar_chart#6054 Global Rank

Total Papers

HCI Rank

#6054

Research Areas

Years Active

Recent Publications

Investigating User-Created Gamification in an Image Tagging Task

Commonly, gamification is designed by developers and not by end-users. In this paper we investigate an approach where users take control of this process. Firstly, users were asked to describe their own gamification concepts which would motivate them to put more effort into an image tagging task. We selected this task…

CHI '194th AuthorRecommender System UX +2

Gamified Ads: Bridging the Gap Between User Enjoyment and the Effectiveness of Online Ads

While the use of ad blockers prevents negative impacts of advertising on user experience, it poses a serious threat to the business model of commercial web services and freely available content on the web. As an alternative, we investigate the user enjoyment and the advertising effectiveness of playfully deactivating…

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