Jürgen Horst Mottok

Predicting Usability and UX based on Eye Movements: Identifying Cross-Stimuli Interaction Patterns with Machine Learning

Eye-tracking and questionnaires are typically treated as separate methods for measuring usability and user experience (UX). Recent studies show that machine learning models trained solely on eye movements can predict pragmatic and hedonic quality ratings. Building on this, this study examines which gaze patterns predi…