Sunghun Jung

The Dominance Effect: How Verbal and Nonverbal Cues of Virtual Agents Influence Decision-Making in VR

Embodied Conversational Agents (ECAs) can influence users through verbal and nonverbal social cues. Focusing on dominance, we examine how verbal and nonverbal dominance cues influence users' decision-making and perceptions of the agent in VR. We conducted a user study using a 2 (verbal: dominant vs. submissive) x 2…