Sang Woo Lee

Sustainable Human-AI Collaboration in Creative Contexts: An Integrated Approach of CASA, UTAUT, Psychological Ownership, and Self-Determination Theory

This study examines the psychological mechanisms that enable sustainable human–AI collaboration in creative tasks. Drawing on the CASA paradigm, we frame generative AI as a social collaborator and integrate UTAUT, psychological ownership theory, and self-determination theory to explain users’ continued engagement with…