Marcus Göransson

schoolUppsala Universitybar_chart#7502 Global Rank

Total Papers

HCI Rank

#7502

Research Areas

Years Active

Recent Publications

Operationalizing Perceptions of Agent Gender: Foundations and Guidelines

The “gender” of intelligent agents, virtual characters, social robots, and other agentic machines has emerged as a fundamental topic in studies of people's interactions with computers. Perceptions of agent gender can help explain user attitudes and behaviours—from preferences to toxicity to stereotyping—across a varie…

CHI '262nd AuthorExternal HMI (eHMI) — Communication with Pedestrians & Cyclists +2

A Collaborative Crowdsourcing Method for Designing External Interfaces for Autonomous Vehicles

Participatory design effectively engages stakeholders in technology development but is often constrained by small, resource-intensive activities. This study explores a scalable complementary method, enabling broad pattern identification in the design for interfaces in autonomous vehicles. We implemented a human-center…

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