Heng Gu

The Bots of Persuasion: Examining How Conversational Agents' Linguistic Expressions of Personality Affect User Perceptions and Decisions

Large Language Model-powered conversational agents (CAs) are increasingly capable of projecting sophisticated personalities through language, but how these projections affect users is unclear. We thus examine how CA personalities expressed linguistically affect user decisions and perceptions in the context of charitab…