Hessam Djavaherpour

Does Background Music Matter in Data Videos? A Study of Music's Impact on Persuasion, Engagement, and Recall

Data videos combine visualization, animation, narration, and often background music to tell stories with data. While music is widely believed to enhance emotion and persuasion, its impact in data videos remains unexplored. We conducted a preregistered between-subjects experiment comparing six widely-viewed data videos…