Margherita Andrao

Talking About Brainrot: Youth Engagement with AI-Generated Content and the Dynamics of Intergenerational Communication

Generative AI is increasingly shaping social media dynamics and the production of viral content, particularly among younger audiences. One recent example is Italian Brainrot, a meme phenomenon characterized by AI-generated, surreal visuals and absurd narratives, which has rapidly gained popularity among adolescents. D…