Taejun Choi

schoolLooxid Labsbar_chart#15260 Global Rank

Total Papers

HCI Rank

#15260

Research Areas

Years Active

Recent Publications

Understanding Social Influence in Collective Product Ratings Using Behavioral and Cognitive Metrics

Online platforms commonly collect and display user-generated information to support subsequent users' decision-making. However, studies have noticed that presenting collective information can pose social influences on individuals' opinions and alter their preferences accordingly. It is essential to deepen understandin…

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