Lisa M Castaneda

Am I a Bunny? The Impact of High and Low Immersion Platforms and Viewers’ Perceptions of Role on Presence, Narrative Engagement, and Empathy during an Animated 360° Video

This study used both quantitative and qualitative data to assess whether a High Immersion viewing platform (virtual reality headset) elicits stronger feelings of narrative engagement and empathy compared to a Low Immersion platform (smartphone) when viewing an animated 360° video. In line with prior research, particip…