Yasutaka Furukawa

RetailOpt: Opt-In, Easy-to-Deploy Trajectory Estimation from Smartphone Motion Data and Retail Facility Information

We present RetailOpt, a novel opt-in, easy-to-deploy system for tracking customer movements offline in indoor retail environments. The system uses readily accessible information from customer smartphones and retail apps, including motion data, store maps, and purchase records. This eliminates the need for additional h…