Sonia Dominguez

Ignore the Affordances; It's the Social Norms: How Millennials and Gen-Z Think About Where to Make a Post on Social Media

How do Millennial and Gen-Z young adults decide between competing social media when choosing where to post? Previous research argues that decisions can be modeled based on these users’ Goals, and the Affordances, Features, and Social Norms of those media. To evaluate this model, 19 participants were given different se…