Chih-Mao Huang

"A feeling of déjà vu": The Effects of Avatar Appearance-Similarity on Persuasiveness in Social Virtual Reality

The similarity effect refers to the tendency for people to be more easily influenced by others who resemble them in appearance. This phenomenon has been found to have positive impacts, including on the building of trust, that enrich the quality of communication (e.g., fluency or collaboration performance). While resea…