Kartik Josi

Reselling Practices in a Textile Bazaar: Translating E-Commerce Platforms to WhatsApp

We examine WhatsApp-based reselling practices adopted by small garment sellers in Surat, a textile city in India, as a response to the challenges posed by high commission costs, confusing dashboards, and restrictive rules of global e-commerce platforms. Through interviews and observations, we show how sellers use What…