Bethany R Welgoss

It’s Ugly, That’s Why it Works Beautifully: An Exploratory Study Using Design Strategies to Violate Aesthetic Principles as Means to Influence Usage Behaviors

This paper explores how aesthetic violation can be used to influence a user’s behavior when interacting with a product. Aesthetic violation occurs when the elements of a design purposely deviate from the aesthetic expectations of the user in order to encourage a behavioral response. This draws from the theory of proce…