Gahana Kadur

"Whoever needs to see it, will see it": Motivations and Labor of Creating Algorithmic Conspirituality Content on TikTok

Recent studies show that users often interpret social media algorithms as mystical or spiritual because of their unpredictability. This invites new questions about how such perceptions affect the content that creators create and the communities they form online. In this study, 14 creators of algorithmic conspiritualit…