Yulin Yu

schoolUniversity of Michiganbar_chart#9566 Global Rank

Total Papers

HCI Rank

#9566

Research Areas

Years Active

Recent Publications

Signals in the Noise: Decoding Unexpected Engagement Patterns on Twitter

Social media platforms offer users multiple ways to engage with content—likes, retweets, and comments—creating a complex signaling system within the attention economy. While previous research has examined factors driving overall engagement, less is known about why certain tweets receive unexpectedly high levels of one…

CSCW '241st AuthorSession 1d: Understanding and Shaping Online Behavior

Characterizing the Structure of Online Conversations Across Reddit

The widespread adoption of social media platforms has provided social scientists with access to vast amounts of data on human interactions, enabling the study of online behavior at an unprecedented scale. These platforms typically structure conversations as threads, forming tree-like structures known as ``discussion t…

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