Kaitlyn Klabacka

Persuasiveness of Conversational Agents for Targeted Advertising: Autism and Gen-AI Chatbots

Marketing firms are starting to leverage Generative-AI-based chatbots as a more persuasive form of advertising. This is potentially more harmful for autistic young adults with substantial support needs who tend to have lower financial literacy, be more trusting of bad actors when communicating through social technolog…