Abraham Mhaidli

Intriguing, Concerning, and Questioning the Impact on Immersion: An Exploration of VR Users' Advertising Experiences and Attitudes

Many companies are experimenting with, and developing, advertisements for virtual reality (VR) consumer applications. So far, the development of VR advertising has not accounted for the voices of VR users. Since VR users will be the ones impacted by VR advertising, it is both a requirement and a moral imperative to ce…