Yun-Chieh Tsai

schoolBrigham Young Universitybar_chart#17725 Global Rank

Total Papers

HCI Rank

#17725

Research Areas

Years Active

Recent Publications

"I Know I'm Being Observed:" Video Interventions to Educate Users about Targeted Advertising on Facebook

Recent work explores how to educate and encourage users to protect their online privacy. We tested the efficacy of short videos for educating users about targeted advertising on Facebook. We designed a video that utilized an emotional appeal to explain risks associated with targeted advertising (fear appeal), and whic…

Quick Actions

Share this page

ios_share

X in mail

https://hci.top/en/authors/17415?source=all