Dillon Shu

Is a Trustmark and QR Code Enough? The Effect of IoT Security and Privacy Label Information Complexity on Consumer Comprehension and Behavior

The U.S. Government is developing a package label to help consumers access reliable security and privacy information about Internet of Things (IoT) devices when making purchase decisions. The label will include the U.S. Cyber Trust Mark, a QR code to scan for more details, and potentially additional information. To ex…