Effie L-C Law

Effie Lai-Chong Law is a professor specializing in the field of Human-Computer Interaction (HCI), with in-depth research in usability and User Experience (UX) methodologies. She is currently working in the Department of Computer Science at Durham University, UK, and has extensive academic and practical experience in educational technology and artificial intelligence. Previously, she worked at ETH Zurich (Swiss Federal Institute of Technology) and actively participated in organizing major academic conferences such as NordiCHI and CHI. Her research also includes studies on dynamic calibration of trust in AI systems and analyzing the impact of knowledge on sustainable travel choices. In academia, she is renowned for her rich research output and interdisciplinary methodological approaches.

• Present·Durham University·Professor
  • Focused on scientific research and education in Human-Computer Interaction, including usability, User Experience, and applications in educational technology.
• Date Unknown·ETH Zurich·Researcher
  • Conducted interdisciplinary research, including dynamic calibration of trust and related AI fields.

• Date Unknown·ETH Zurich·Doctorate
  • Specialized in Human-Computer Interaction and User Experience.